Rectificatie

Wij, Nivk, verklaren hierbij het volgende: Op onze website, alsmede op onze overige online kanalen en uitingen, hebben wij in de periode van 1 maart tot 20 april 2026 gebruikgemaakt van content die auteursrechtelijk toebehoort aan WP SEO Oy en WP SEO AI B.V. Om die reden is onze content gewijzigd.

Case study · Spanish Terroir

3.3× more organic visitors in four months. No ads.

Website, webshop and 10 GEO blogs a month, built to show up in Google and AI answers from launch on 1 June 2026.

871organic visitors, no ads
648searches on page one, of 838 tracked
267searches in Google's top 3
Adolfo Gatell, Spanish Terroir
Client
Spanish Terroir
Owner
Adolfo Gatell
Industry
Wine import and e-commerce
Services
Website and webshop build · Launch GEO package
Live since

Story

A new webshop with no audience

Spanish Terroir is an Amsterdam importer of Spanish wines from small producers, run by Adolfo Gatell. Until this summer it sold through tastings, events and a loyal local network. There was no webshop, no content and no presence in Google or AI search.

In spring 2026 Adolfo asked Nivk.com to change that: build a shop that does justice to the wines, and make sure Dutch wine lovers can find it from the day it goes live.

A new domain starts with zero authority. Most webshops launch, wait months for Google to notice them and pay for ads in the meantime. Spanish Terroir wanted online sales from day one, without depending on paid traffic.

Dutch shoppers also ask Google AI Overviews, ChatGPT and Perplexity which wine to buy. Those answers are written from pages that already rank well, so a shop that is not on page one is not in the answer either.

Build

What we built

  1. Website and webshop, from scratch

    Bilingual in Dutch and English, with product pages built around the producer and the region rather than only the bottle, a checkout for Dutch payment habits, and fast pages with structured data and clean URLs that search engines and AI crawlers read without friction.

  2. The Launch GEO package

    10 blog posts a month for wine drinkers in the Netherlands. Each post answers a real question people ask Google and AI assistants, such as which Spanish reds you can serve chilled, and links to the bottles that answer it.

  3. Search Console as the scoreboard

    From launch we tracked every query, page and position, so each month's posts are chosen from the questions the shop is already starting to appear for.

Questions the blog answers

  • Which Spanish reds can I serve chilled?
  • What is the difference between Cava and Prosecco?
  • Albariño or Verdejo?
  • Is there a Spanish alternative to Chablis?
  • What is Txakoli?
  • What is Rioja wine?
  • Which wine goes with a slow-cooked stew?
  • Which wine for Christmas dinner?
  • What is Cava?
  • Which wine goes with duck?

Results

871 organic visitors in the first four months

Between launch on 1 June 2026 and 25 September 2026, Google sent 871 visitors to spanishterroir.nl without a euro of ad spend. The fourth month brought 3.3× as many visitors as the first.

1 June · 25 September 2026
871

organic visitors, no ads

€0spent on ads
3.3×Jun → Sept
64,000

impressions in Google

1.4%

average click-through rate

648

searches on page one, of 838 tracked

6.0

average position, from 23.5 at launch to 6.0

267

searches in Google's top 3

129

question searches answered

Organic visitors per month

Organic visitors per month
MonthClicksTotal since launch
Jun9090
Jul200290
Aug280570
Sept301871
Clicks from Google search since launch. September covers 1 to 25 September. Total since launch: 871.

The five best blog posts, last 28 days

  1. Best Spanish reds to serve chilled 48
  2. Albariño vs Verdejo 24
  3. Spanish white alternatives to Chablis 20
  4. Cava vs Prosecco 19
  5. What is Txakoli? 15
Clicks from Google in the 28 days to 25 September. All five rank on page one, average position 5.2 to 7.7.

What the blogs bring in

The five best posts alone brought in 126 clicks in 28 days, and every one of them sits on page one for its question. That is the kind of page Google AI Overviews, ChatGPT and Perplexity draw their answers from.

Four months in, Spanish Terroir ranks in the top three for 267 searches. That is what puts a brand inside an AI answer instead of below it.

Before the webshop, sales came from Adolfo's own network in and around Amsterdam. The blog reaches wine drinkers across the Netherlands, and the first online orders from outside the Randstad arrived within weeks of launch.

Adolfo Gatell

In Adolfo's words

I'm very happy with the result. Nivk.com didn't just build us a shop, they built a proper online process for the business, from the first click to the order landing in my inbox. What surprised me most was the speed. I expected to wait half a year for Google to take us seriously. Instead we were seeing organic visitors and real sales within the first weeks.

The blogs made the difference. People search for very specific things, a chilled red, a Spanish alternative to Chablis, and now they find us. It has clearly grown our sales in the Amsterdam region, but the bigger win is the orders coming in from across the Netherlands, from customers who had never heard of us before.

Adolfo GatellOwner, Spanish Terroir

What comes next

The Launch GEO package continues at 10 posts a month, with topics chosen from the questions Search Console shows the shop starting to rank for. With 648 searches already on page one, the next step is moving more of them into the top three, where AI answers pick up their sources.

Launching a webshop and want customers from day one?

Nivk.com builds the site, the shop and the content strategy that makes it findable, in Google and in AI search.

Talk about your launch

Source: Google Search Console for spanishterroir.nl, 1 June to 25 September 2026. Monthly totals are read from the daily chart; September covers 1 to 25 September. No paid traffic in this period. Updated: .

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