Core ecommerce GEO
From SEO to GEO: a Shopify migration roadmap
Keep your SEO foundation, then layer GEO on top so AI engines cite your Shopify store. Here is the phased roadmap: what to keep, what to add, how to measure.
Lawrence Dauchy··6 min
Compliance & Trust
E-E-A-T for Shopify AI search: building trust signals
AI engines check whether they should trust your brand, not just understand it. Here is how E-E-A-T gates AI visibility and how a Shopify store builds the trust signals.
Lawrence Dauchy··4 min
Enterprise Strategy
The Evidence That LLMO Works: 2026 Generative Search Data
A board-level roundup of the hard 2026 data showing AI search is shifting buyer behavior and that LLMO drives measurable visibility, traffic, and revenue.
Lawrence Dauchy··6 min
Multilingual GEO
Engineering Event Collections SGE Can Cite And Surface
Seasonal and event collections rarely get cited by AI search because they vanish off-season and lack structure. Here is how to engineer arrays AI surfaces.
Lawrence Dauchy··8 min
Brand Defense
Make LLMs Hear Your Brand in Video and Audio
AI engines do not watch your videos or hear your podcasts, they read the text around them. Make that brand context machine-readable so the LLM cites you right.
Lawrence Dauchy··8 min
Enterprise Strategy
How to Brief the C-Suite on Generative Engine Optimization
A board-ready brief on generative engine optimization: the business case, the cost, the return, the risk of inaction, and the org changes that free the budget.
Lawrence Dauchy··6 min
Technical GEO
Why does AI say your show is sold out when seats reopened?
Ticket listings change faster than crawlers recrawl them, so AI keeps repeating a stale fact. Here is how to expose dates, status and offer availability in server HTML and Event JSON-LD so the answer stays current.
Lawrence Dauchy··7 min
AI Search Recovery
How do you get a leaked support chat out of AI answers?
A support transcript with a customer's email, or an answer your bot got badly wrong, ends up on a public URL. A crawler finds it. Now it is feeding answers about your store. Here is the cleanup, in order.
Lawrence Dauchy··8 min
Compliance & Trust
Can the EU AI Act stop AI from training on your store?
The EU AI Act changes how AI systems crawl, index and reuse your Shopify content, and it hands you a machine-readable lever over training. Here is what the rules mean for merchants and what to do about it.
Lawrence Dauchy··8 min
Multimodal & Voice Search
Feeding Shopify UGC and Video Galleries to AI Search
Customer videos, photo reviews, and product clips are AI ranking power, but only when an engine can read them. Here is how to expose Shopify UGC as crawlable text.
Lawrence Dauchy··7 min
DTC Verticals
Fix AI Chatbots Showing Expired Prices on Shopify
Why do ChatGPT and other AI chatbots show expired prices for your Shopify store, and how do you fix it? The cause is stale data, and the fix is structural.
Lawrence Dauchy··3 min
Brand Defense
Stop AI Chatbots Inventing Fake Discount Codes for Your Store
ChatGPT, Gemini and Perplexity confidently invent coupon codes that do not exist, frustrating shoppers and denting trust. Here is how a Shopify store shuts it down.
Lawrence Dauchy··6 min