Category

📊 Paid Media & CAC

How GEO changes paid media, CAC and attribution.

Come misurare il traffico AI per il tuo Shopify | Claude · Nivk.com
Paid Media & CAC

Come misurare il traffico AI per il tuo Shopify

Le AI portano traffico, ma nei report sembra non esistere. Ecco come misurarlo davvero su Shopify: referral in GA4, share of voice nelle risposte e crawler nei log.

Lawrence Dauchy··9 min
Linking Clinical Studies in Shopify Product Schema | ChatGPT · Nivk.com
Paid Media & CAC

Linking Clinical Studies in Shopify Product Schema

LLMs cross-check supplement and skincare claims against the PubMed corpus before repeating them. Brands that link the actual studies, on-ingredient, at-dose, become the commercial source engines trust; brands that gesture at "science" get filtered.

Lawrence Dauchy··5 min
B2B procurement teams ask AI first: the zero-CAC channel | Claude · Nivk.com
Paid Media & CAC

B2B procurement teams ask AI first: the zero-CAC channel

Procurement analysts run supplier discovery through Perplexity and ChatGPT before any salesperson gets a call. A B2B brand cited in those shortlists acquires qualified buyers at near-zero marginal cost, while competitors keep paying outbound rates for colder leads. The visibility work, priced as a channel.

Lawrence Dauchy··4 min
GEO for CBD brands: growth where ads are banned | Grok · Nivk.com
Paid Media & CAC

GEO for CBD brands: growth where ads are banned

Paid ads are mostly closed to CBD brands: Google, Meta and most ad networks restrict or ban the category. The growth channel that remains wide open is the answer layer: AI assistants citing compliant, factual brand content. Here is the playbook within the rules.

Lawrence Dauchy··5 min
How luxury stores earn the Sources link in Perplexity | Claude · Nivk.com
Paid Media & CAC

How luxury stores earn the Sources link in Perplexity

Perplexity cites its sources on every answer, and luxury buyers click those links to verify before they spend. Becoming one of the cited sources is a different game from ranking: here is how high-end Shopify stores earn the citation and the click that follows.

Lawrence Dauchy··5 min
Finding a print-on-demand moat with AI SEO | ChatGPT · Nivk.com
Paid Media & CAC

Finding a print-on-demand moat with AI SEO

Print on demand is the most cloneable business model in ecommerce: same printers, same blanks, same mockups. AI search makes that worse and better at once: commodity listings collapse, but a store with citable niche authority becomes the answer. Here is the moat.

Lawrence Dauchy··5 min
The CMO's SEO-to-AEO budget reallocation planner | Claude · Nivk.com
Paid Media & CAC

The CMO's SEO-to-AEO budget reallocation planner

A CMO planner for reallocating budget from classic SEO and paid search into AEO: the phased split, the triggers, and the metrics behind each move.

Lawrence Dauchy··4 min
Measuring GEO revenue in Shopify with GA4 | ChatGPT · Nivk.com
Paid Media & CAC

Measuring GEO revenue in Shopify with GA4

Why Search Console misses AI clicks and how to measure GEO revenue in Shopify with GA4: channel groups, referrer lists, and honest attribution.

Lawrence Dauchy··5 min
Publicité dans ChatGPT : payer ou être cité ? | ChatGPT · Nivk.com
Paid Media & CAC

Publicité dans ChatGPT : payer ou être cité ?

La publicité est arrivée dans ChatGPT. Faut-il payer pour apparaître ou construire sa citation organique ? Voici ce que ça change pour votre boutique Shopify.

Lawrence Dauchy··5 min
KI-Verweise in GA4 messen: Guide für Shopify | ChatGPT · Nivk.com
Paid Media & CAC

KI-Verweise in GA4 messen: Guide für Shopify

GA4 ordnet einen Großteil des KI-Verkehrs falsch als Direkt zu. So richtest du eine KI-Kanalgruppe ein und misst ChatGPT-, Perplexity- und Claude-Verweise sauber.

Lawrence Dauchy··4 min
KI-Suche in der Search Console messen: Shopify | Claude · Nivk.com
Paid Media & CAC

KI-Suche in der Search Console messen: Shopify

Die Google Search Console zeigt seit 2025, wie deine Shopify-Seiten in AI Overviews und AI Mode abschneiden. So liest du Impressionen und Klicks richtig.

Lawrence Dauchy··4 min
Share of Voice in der KI-Suche messen: Shopify | Perplexity · Nivk.com
Paid Media & CAC

Share of Voice in der KI-Suche messen: Shopify

Wie oft erscheint deine Marke in KI-Antworten im Vergleich zum Wettbewerb? So misst du den Anteil an der KI-Stimme je Engine und machst ihn zur Leitgröße.

Lawrence Dauchy··4 min
Advertenties in ChatGPT: wat webshops moeten weten | Claude · Nivk.com
Paid Media & CAC

Advertenties in ChatGPT: wat webshops moeten weten

OpenAI test advertenties in ChatGPT met een productfeed-campagnetype. Zo werkt het, waarom het anders is dan Google Shopping, en wat je nu voorbereidt.

Lawrence Dauchy··4 min
De ROI van GEO meten voor je Shopify-winkel | Grok · Nivk.com
Paid Media & CAC

De ROI van GEO meten voor je Shopify-winkel

GEO levert rendement, maar de attributie is een black box. Zo meet je de ROI van AI-zoeken met proxy's als AI-verkeer, conversie en citatiefrequentie.

Lawrence Dauchy··4 min
Winning Community Platform AEO Searches on Shopify | Claude · Nivk.com
Paid Media & CAC

Winning Community Platform AEO Searches on Shopify

Buyers now ask AI assistants which community and membership platform fits Shopify. Here is how to get cited in those answers and cut paid CAC at the same time.

Lawrence Dauchy··7 min
CBD Ecommerce SEO for AI Answer Engines on Shopify | Claude · Nivk.com
Paid Media & CAC

CBD Ecommerce SEO for AI Answer Engines on Shopify

CBD brands are largely locked out of paid search, so AI answer engines are the cheapest way to win intent. Here is how a Shopify CBD store gets cited and tracked.

Lawrence Dauchy··6 min
A Dedicated AI Product Data Payload for Shopify GEO | ChatGPT · Nivk.com
Paid Media & CAC

A Dedicated AI Product Data Payload for Shopify GEO

A dedicated, machine-readable product payload tells answer engines what your catalog is, so they cite and recommend it. Here is how to structure and deliver it.

Lawrence Dauchy··7 min
Map Consumer Drift to AI Search and Cut Pet Brand CAC | Claude · Nivk.com
Paid Media & CAC

Map Consumer Drift to AI Search and Cut Pet Brand CAC

When pet buyers drift from paid search to AI answers, your CAC quietly rises. Here is how a Shopify pet brand gets cited in AI Overviews and tracks the payback.

Lawrence Dauchy··7 min
AI-zoekverkeer meten in Google Search Console | Grok · Nivk.com
Paid Media & CAC

AI-zoekverkeer meten in Google Search Console

Search Console toont je zichtbaarheid in Google AI Overviews en AI Mode. Zo meet je het en waarom je impressies stijgen terwijl je klikken dalen.

Lawrence Dauchy··4 min
Win Shopify AI Comparison Queries and Lower Your CAC | Perplexity · Nivk.com
Paid Media & CAC

Win Shopify AI Comparison Queries and Lower Your CAC

When buyers ask AI tools to compare competitors and alternatives, your Shopify brand needs to be the named pick. Here is how that lowers CAC and protects ROAS.

Lawrence Dauchy··6 min
Track generative AI referral traffic in Shopify GA4 | ChatGPT · Nivk.com
Paid Media & CAC

Track generative AI referral traffic in Shopify GA4

AI traffic from ChatGPT and Perplexity is already arriving, but GA4 buries it. Here is where AI referrals show up, how to build a segment, and the blind spots you cannot close.

Lawrence Dauchy··5 min