Multimodal & Voice Search
Visual AEO: Getting Product Images Ranked by AI
For more shoppers, the first search is a photo. Here is the practical playbook for getting Shopify product images chosen and cited by AI.
Lawrence Dauchy··10 min
Omnichannel & Local
AI Search Optimization for Vietnam D2C Shopify Brands
Vietnam has great factories but few recognized brands. Here is how a Vietnam D2C store selling to US customers gets the brand entity that earns AI citations.
Lawrence Dauchy··10 min
Conversion & Checkout
GEO for Agricultural Parts Stores on Shopify
Parts buyers ask machines the way mechanics ask each other: does it fit, what does it cross to, is it in stock. Stores that publish fitment and cross-reference data as structured answers win those queries, often by voice, from the field.
Lawrence Dauchy··5 min
Multimodal & Voice Search
How does a Perplexity citation become a wholesale order?
A buyer researches suppliers in Perplexity, shortlists from the citations, and emails two of them. Four stages separate that thread from a Shopify draft order, and most suppliers break at stage two.
Lawrence Dauchy··4 min
Agentic Commerce
Why AI Agents Abandon Shopify Carts
Agent-driven carts die for mechanical reasons humans would push through: a CAPTCHA mid-checkout, a forced account, a shipping cost that appears late. Each one is diagnosable in your analytics and fixable without weakening bot defenses.
Lawrence Dauchy··4 min
Multimodal & Voice Search
Is Alt Text Dead? Image Data for AI Vision
Vision models read your product photos directly now, which has merchants declaring alt text obsolete. Wrong conclusion: the pixels became data, but annotation still decides what the machines believe they are looking at.
Lawrence Dauchy··5 min
Brand Defense
What happens when AI invents claims about your product?
The legal risk runs both ways. AI engines megaphone the overclaim buried in your 2019 blog post, and they invent cure language you never wrote. For supplement and health brands, both failures have regulators attached.
Lawrence Dauchy··5 min
Brand Defense
Does ChatGPT Read Yotpo and Loox Reviews?
The honest answer: only if your setup renders them where crawlers can see them. Most review widgets inject via JavaScript, which means the social proof you collected is invisible at exactly the moment an AI summarizes your product's sentiment.
Lawrence Dauchy··4 min
Core ecommerce GEO
How AI Shopping Assistants Rank Products in 2026
There is no leaked ranking algorithm to optimize against, because assistants do not rank, they compose. What exists is a five-stage selection pipeline, and each stage responds to data a Shopify store controls.
Lawrence Dauchy··5 min
GEO Services & Audits
Optimizing Shopify for AI Summary Bots
There is no single AI summary bot. Four different crawler families feed the summaries shoppers read about your store, and each one needs access, structure, and fresh data before it can quote you correctly.
Lawrence Dauchy··5 min
Omnichannel & Local
Agência Shopify nativa de IA: o padrão LatAm
"Nativa de IA" virou selo de apresentação comercial na América Latina, e quase nunca vem com definição. O padrão verificável: metodologia de amostragem, entregáveis auditáveis e domínio do pool de consultas em português, não logotipos de modelos.
Lawrence Dauchy··4 min
Core ecommerce GEO
Como sua loja entra no setup gamer que a IA monta?
"Monta um setup competitivo até R$ 3.000, com teclado ABNT2" virou prompt, e a resposta é uma lista de compra pronta. Quem entra nela publicou specs como dados, compatibilidade explícita e parcelamento legível.
Lawrence Dauchy··5 min