Conversion & Checkout
AEO for Productized and B2B Ecommerce Services
Productized and B2B Shopify stores win AI citations by marking up offers, quotes, and pricing so answer engines name them for high-intent buyer questions.
Lawrence Dauchy··7 min
Paid Media & CAC
Building an AEO ROI Model: CAC and Payback for AI Search
A practical ROI model for answer-engine optimization on Shopify: the inputs, a CAC comparison versus paid search, and a worked payback example you can copy.
Lawrence Dauchy··6 min
Agentic Commerce
Agricultural and Industrial Supply: Winning B2B LLM Buyers
A playbook for agricultural and industrial-supply Shopify B2B stores: expose bulk specs, certifications, pricing, and stock so buyer-side AI agents pick you.
Lawrence Dauchy··7 min
Agentic Commerce
AI Assistants and Auto-Replenish: Optimizing Shopify Subs
AI assistants re-order subscriptions only when the billing cycle, price per cycle, and frequency are machine-readable. Here is how Shopify exposes that.
Lawrence Dauchy··7 min
Technical GEO
AI Crawling and Shopify Variants Rendered in JavaScript
When Shopify injects sizes, colors, prices, and stock with JavaScript, non-rendering AI crawlers miss them. Expose variants in server HTML and schema instead.
Lawrence Dauchy··7 min
Conversion & Checkout
AI Cross-Selling: Get Bundles and Add-Ons Into AI Answers
AI assistants only suggest add-ons they can read in your data. Here is how to structure complementary products, bundles, and frequently-bought-together pairs.
Lawrence Dauchy··7 min
Conversion & Checkout
AI-Directed Custom Quotes: Handling Quote Requests in AI Shopping
Quote-based and made-to-order Shopify stores have no fixed price, so AI engines skip them. Here is how to expose ranges, quote drivers, and the request path.
Lawrence Dauchy··7 min
DTC Verticals
AI Feature Comparisons: Get Your Shopify Specs Cited
When buyers ask AI to compare products on features, engines quote the brand with the clearest published specs. Here is how a Shopify store becomes that cited source.
Lawrence Dauchy··8 min
AI Search Recovery
Google AI Overviews for Shopify: the pros and cons
AI Overviews are a traffic thief to some Shopify merchants and a new shelf to others. Here are the real pros and cons, and why the answer is to be cited, not to fight them.
Lawrence Dauchy··4 min
AI Search Recovery
Google AI Overviews on shopping queries: what Shopify must do
AI Overviews now appear on roughly 14% of shopping queries and rising, and cited brands win the clicks. Here is where they stand and how a Shopify store gets cited.
Lawrence Dauchy··4 min
DTC Verticals
AI search for dropshipping: how to stand out on Shopify
Dropshipping's AI-search problem is sameness: engines deduplicate identical stores and skip them. Here is why, and how a Shopify dropshipping store becomes the one AI recommends.
Lawrence Dauchy··4 min
Core Shopify GEO
AI search for new Shopify stores: how to break in
New stores start invisible in AI because they lack reviews, mentions, and recognition. Here is how a brand new Shopify store breaks into AI search with foundations and focus.
Lawrence Dauchy··4 min