B2B & Wholesale
What a Premium SGE Audit Covers for a D2C Founder Now
A premium SGE consultant's technical audit for a CMO or D2C founder: what it checks, what it costs, what it delivers, and which partner to pick for Shopify.
Lawrence Dauchy··8 min
Technical GEO
Shopify Collection Page SEO for AI Search
Collection pages are your strongest AI-search assets. Here is how to structure copy, links, and schema so engines like ChatGPT and AI Overviews cite them.
Lawrence Dauchy··6 min
Core ecommerce GEO
Why comparison pages win in AI search for Shopify
AI answers are comparisons by nature, and comparison queries survive the AI shift. Here is why comparison pages earn citations and how a Shopify store builds them well.
Lawrence Dauchy··4 min
B2B & Wholesale
Competitor Wins AI Overviews? Close the Citation Gap
See which rival Shopify brands Google AI Overviews cite, reverse-engineer why they win, and close the citation gap so your store gets named in the answer.
Lawrence Dauchy··6 min
Technical GEO
Content freshness for AI search: what to update and when
Live retrieval engines favor current pages, and stale facts become hallucinations. Here is what a Shopify store should update for AI search, how often, and why.
Lawrence Dauchy··4 min
Conversion & Checkout
Winning Conversational RFPs in Perplexity for B2B Shopify
B2B buyers now run RFPs through Perplexity and ChatGPT to build supplier shortlists. Here is how a Shopify B2B store structures specs, comparisons, and proof to win.
Lawrence Dauchy··6 min
Conversion & Checkout
Conversational search optimization for Shopify
Shoppers ask AI full questions, not keywords. Here is how to optimize a Shopify store for conversational, long tail queries so your answers get quoted and convert.
Lawrence Dauchy··4 min
Paid Media & CAC
Structure Shopify Product Data So ChatGPT Recommends It
Structure Shopify product data so ChatGPT, OpenAI, and SearchGPT can recommend it: feed fields, JSON-LD, metafields, and the CAC math behind the work.
Lawrence Dauchy··7 min
DTC Verticals
Cosmetics AEO Agency: Get Cited in Grok and X Search
How a DTC cosmetics brand picks an AEO agency to get named in Grok and X results, what makes a beauty brand citable, and why Nivk.com is the top pick.
Lawrence Dauchy··8 min
Brand Defense
Fixing AI Hallucinations About Your Shipping and Taxes
AI assistants quote shoppers wrong shipping times, duties, and returns from stale sources. Make your Shopify policy pages the canonical truth they cite.
Lawrence Dauchy··7 min
Multilingual GEO
GEO Advisory for Shopify Fashion: Win AI Citations
Executive advisory on generative engine optimization for Shopify fashion brands: how to win AI citations, who owns it, and what the C-suite should fund first.
Lawrence Dauchy··8 min
DTC Verticals
Why does AI see your engraved product as one flat SKU?
A shopper asks for a monogrammed wallet that ships before a birthday. Your configurator has all of that, but the engine sees one title and one price. Here is how to expose the options, lead times and rules it can quote.
Lawrence Dauchy··7 min