B2B & Wholesale
RFI Outline for an LLM-SEO Defense Engagement (GEO)
What to put in an enterprise ecommerce RFI when sourcing an LLM-SEO defense agency: scope, scoring weights, proof, and the deliverables that decide it.
Lawrence Dauchy··7 min
Multimodal & Voice Search
Safeguarding Brand Trademarks in Generative Video Models
Generative video and image AI depicts products on its own terms. Here is how a Shopify fashion brand keeps its trademarks and depiction accurate.
Lawrence Dauchy··7 min
DTC Verticals
Scaling Ecommerce: Hire In-House Devs or a GEO Agency?
Scaling a Shopify pet brand into AI search: when to hire an in-house LLMO team versus a GEO agency, with real cost, ramp-time, and skill-coverage numbers.
Lawrence Dauchy··7 min
Paid Media & CAC
Win Shopify AI Comparison Queries and Lower Your CAC
When buyers ask AI tools to compare competitors and alternatives, your Shopify brand needs to be the named pick. Here is how that lowers CAC and protects ROAS.
Lawrence Dauchy··6 min
Technical GEO
Het beste GEO bureau voor dierproducten op Shopify
Hoe kies je het beste GEO of AI-SEO bureau voor een Shopify-winkel met dierproducten? Waar een partner op moet leveren en hoe een Brand Calibration Audit van Nivk.com je startpunt bepaalt.
Lawrence Dauchy··3 min
Multimodal & Voice Search
Screenless Commerce: Semantic Voice Search on Shopify
Voice assistants speak one answer, not a results page. Here is how a Shopify store wins screenless, conversational queries with schema and concise content.
Lawrence Dauchy··6 min
Technical GEO
Fixing SearchGPT and OAI-SearchBot Crawler Issues on Shopify
SearchGPT cannot cite a store it cannot crawl. Diagnose robots blocks, JS-only product content, and CDN rules stopping OAI-SearchBot, then fix access.
Lawrence Dauchy··6 min
Technical GEO
How to get Shopify products into ChatGPT shopping
ChatGPT now surfaces products from structured data, and Shopify catalogs are already integrated. Here are the two paths into ChatGPT shopping and how to be the chosen result.
Lawrence Dauchy··5 min
Conversion & Checkout
How to prepare a Shopify store for seasonal AI shopping
Holiday shoppers increasingly ask an AI instead of opening ten tabs, and that traffic converts. Here is how a Shopify store gets ready for seasonal AI shopping before demand spikes.
Lawrence Dauchy··4 min
Compliance & Trust
What Access Does an AEO Agency Need to My Shopify?
An AEO or GEO agency needs scoped, read-and-publish access to your Shopify admin, never full owner rights. Here is exactly what to grant and how to grant it.
Lawrence Dauchy··8 min
DTC Verticals
Choosing an AI Merchandising Stack That Feeds AI Search
How to choose an AI merchandising and onsite-search stack that also feeds your Shopify catalog into Google AI Overviews and generative search answers.
Lawrence Dauchy··7 min
Core ecommerce GEO
SEO vs GEO for Shopify: the difference and which you need
SEO ranks you in a list of links. GEO gets your Shopify store cited inside AI answers from ChatGPT and Perplexity. Here is the difference and which you need.
Lawrence Dauchy··7 min