Core Shopify GEO
Has SEO died for ecommerce? Enter GEO
AI Overviews and chatbots are eating clicks, but SEO is not dead for ecommerce, it is being absorbed into GEO. Here is what changed, what held, and what to do now.
Lawrence Dauchy··4 min
Technical GEO
Technical AEO for Shopify: Fix Yourself or Hire an Architect
A technical AEO checklist for Shopify: the schema, crawl, and feed fixes you can do in-house, plus the honest signals that it is time to hire an architect.
Lawrence Dauchy··6 min
Multimodal & Voice Search
How Google AI Overviews choose product images on Shopify
The product image in an AI Overview is chosen by signals, not chance. Here is how Google picks product images and how a Shopify store makes sure the one shown is its own.
Lawrence Dauchy··4 min
Agentic Commerce
How AI shopping agents choose which products to buy
AI agents now evaluate and buy products on a shopper's behalf. Here is what they weigh when selecting, and how a Shopify store becomes the product the agent picks.
Lawrence Dauchy··4 min
DTC Verticals
How does ChatGPT know which skincare to recommend?
ChatGPT names products through a process, not magic. Here is how it decides which skincare to recommend and how a Shopify store engineers its way into the answer.
Lawrence Dauchy··4 min
Core Shopify GEO
How long until AI indexes a new Shopify collection?
When will ChatGPT know your new collection exists? It depends on which clock the model uses. Here are the two paths, their timelines, and how to speed up AI discovery.
Lawrence Dauchy··5 min
Technical GEO
How to add an llms.txt file to Shopify (and whether it works)
llms.txt gives AI models a curated map of your store, but Shopify will not let you drop a file at the root. Here are the working methods, plus an honest take on whether it helps.
Lawrence Dauchy··6 min
Brand Defense
How many reviews do you need for AI to recommend you?
There is no magic review count that triggers AI recommendations. Here is what actually drives review based AI trust for a Shopify store: volume, recency, authenticity, and distribution.
Lawrence Dauchy··4 min
Technical GEO
How to feed product manual PDFs to ChatGPT bots
Your manuals and spec sheets answer the questions shoppers ask AI, but trapped in a PDF they are hard to read. Here is how to make manual content readable and citable by AI engines.
Lawrence Dauchy··5 min
Marketplace Defense
How to optimize pricing for AI search on Shopify
AI shopping assistants weigh price, but a price mismatch drops you entirely. Here is how AI uses price, why consistency beats being cheapest, and how a Shopify store wins on value.
Lawrence Dauchy··5 min
Conversion & Checkout
How to write product descriptions for AI search
AI engines parse descriptions for specific, quotable facts and match them to the shopper's need. Here is how to write Shopify product descriptions that get cited and convert.
Lawrence Dauchy··4 min
Paid Media & CAC
Structure Shopify Product Data So AI Search Recommends You
How to structure Shopify product data so AI search engines understand and recommend it, framed for D2C marketers tracking CAC, ROAS, and attribution.
Lawrence Dauchy··6 min