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Keyword research for AI search: from keywords to prompts | Perplexity · Nivk.com
Core ecommerce GEO

Keyword research for AI search: from keywords to prompts

AI search runs on long, natural questions, not head terms. Here is how keyword research becomes prompt research for a Shopify store, and how to turn questions into visibility.

Lawrence Dauchy··4 min
Controlling the Brand Comparison Set in SGE Answers | Claude · Nivk.com
Enterprise Strategy

Controlling the Brand Comparison Set in SGE Answers

When AI Overviews build a comparison answer, they assemble a short consideration set of brands. Here is how a Shopify brand engineers its way into that set.

Lawrence Dauchy··7 min
Local AI search for Shopify stores: how to stay visible | Claude · Nivk.com
Omnichannel & Local

Local AI search for Shopify stores: how to stay visible

When shoppers ask AI for the best place nearby, your Google Business Profile decides whether you appear. Here is how local AI search works and how a Shopify store wins it.

Lawrence Dauchy··4 min
Low-Volume, High-Intent AEO for Shopify Buyer Searches | Claude · Nivk.com
Brand Defense

What happens when AI answers a question you never targeted?

Your keyword tool reports zero volume for the exact questions your best buyers ask. The AI answers them anyway, from a Reddit thread or a competitor's page. Here is how to get there first.

Lawrence Dauchy··8 min
AI Search Visibility Strategy for Luxury Ecommerce | Grok · Nivk.com
DTC Verticals

Why does AI skip your luxury brand and name a cheaper one?

An assistant deciding which watch or ring to recommend cannot read heritage. It reads specs, entity signals and third-party consensus. Here is how jewelry, watch and luxury Shopify brands become the named answer.

Lawrence Dauchy··7 min
Managing Channel Conflict in AI Shopping Summaries | ChatGPT · Nivk.com
Brand Defense

Managing Channel Conflict in AI Shopping Summaries

When AI answers send buyers to Amazon or resellers at the wrong price, you lose the sale and margin. Here is how to make your Shopify store the cited source.

Lawrence Dauchy··6 min
How to monitor your brand's mentions in AI answers | Grok · Nivk.com
Brand Defense

How to monitor your brand's mentions in AI answers

AI engines recommend a brand without leaving a trace in your analytics. Here is how to monitor your mentions and citations in ChatGPT, Perplexity, and AI Overviews, and act on them.

Lawrence Dauchy··6 min