DTC Verticals
Winning "Best Alternative to X" Searches in Perplexity
When buyers ask Perplexity for the best alternative to a competitor, only three or four brands get named. Here is how your Shopify store becomes one of them.
Lawrence Dauchy··6 min
Core Shopify GEO
How to get your Shopify products cited in Perplexity
Perplexity cites differently from ChatGPT, leaning on editorial and review sources over raw product pages. Here is how a Shopify store earns its citations and the high intent clicks.
Lawrence Dauchy··4 min
Conversion & Checkout
How to get your Shopify products into Perplexity Shopping
Perplexity Shopping lets users research and buy in one place from structured product cards. Here is how it works and how a Shopify store gets surfaced and bought.
Lawrence Dauchy··4 min
DTC Verticals
Getting Pet Brands Recommended in ChatGPT
How Shopify pet food, supplement, and accessory brands earn ChatGPT citations for 'best for dogs and cats' queries with specifics, safety facts, and schema.
Lawrence Dauchy··7 min
Technical GEO
Phygital NFC Clothing in Shopify Generative Entity Graphs
How Shopify fashion brands wire NFC-tagged clothing and digital collectibles into server-rendered entity data so AI shopping engines can read, link, and cite them.
Lawrence Dauchy··6 min
Marketplace Defense
Positioning SaaS Tools in Generative AI Marketplaces
Apps and SaaS billed through Shopify rarely surface when buyers ask an AI assistant for a tool. Here is how to make your software the named pick in those answers.
Lawrence Dauchy··7 min
Enterprise Strategy
Post-Acquisition GEO Strategy for D2C Brand Aggregators
When a rollup buys a Shopify fashion brand, AI Overviews can erode its legacy SEO on day one. Here is how to quantify that as valuation risk and recover it.
Lawrence Dauchy··8 min
Enterprise Strategy
An AEO Audit for Ecommerce Diligence and Valuation
How does AI search visibility affect an ecommerce brand's valuation? An AEO diligence audit prices the risk before you buy. Here is what it checks.
Lawrence Dauchy··4 min
Enterprise Strategy
AI Search Visibility in Ecommerce M&A Due Diligence
How private equity and aggregators should price AI search visibility risk into a Shopify acquisition, and where to get the audit that quantifies it.
Lawrence Dauchy··7 min
Conversion & Checkout
How to optimize Shopify bundles and kits for AI search
Bundles are strong offers that AI often fails to understand. Here is how to make a Shopify bundle the complete solution an AI engine recommends, not skips for a single product.
Lawrence Dauchy··4 min
Marketplace Defense
Product Schema for Resale and Second-Hand Items in AI Search
Mark up condition, grading, warranty, and provenance with schema.org itemCondition so AI engines represent used and refurbished Shopify inventory accurately.
Lawrence Dauchy··6 min
Brand Defense
Protect Your Shopify Store From AI Prompt Injection
How do you protect a Shopify store from AI prompt injection attacks? Learn the three vectors that hit ecommerce and the defenses that actually work.
Lawrence Dauchy··4 min