Technical GEO
D2C向けSGE対策の始め方: 初心者の3ステップ
GoogleのAI Overviews(旧SGE)は、検索結果の一番上で答えを要約する場所になりました。Shopify D2Cブランドが最初の1か月でやるべきことは3つだけです: クローラーの確認、商品データの構造化、そしてAI回答の計測。
Lawrence Dauchy··1 min
Multimodal & Voice Search
Commerce APIs for Voice and Wearable AI
Watches, speakers, and car assistants do not render product pages; they relay one sentence of answer. Reaching them is not a hardware integration project, it is feeding the engines they run on with data fast and structured enough to relay.
Lawrence Dauchy··4 min
Paid Media & CAC
Linking Clinical Studies in Shopify Product Schema
LLMs cross-check supplement and skincare claims against the PubMed corpus before repeating them. Brands that link the actual studies, on-ingredient, at-dose, become the commercial source engines trust; brands that gesture at "science" get filtered.
Lawrence Dauchy··5 min
Technical GEO
An LLM-Ready JSON-LD Build for Shopify
Most Shopify themes emit schema as disconnected stickers: a Product here, an Organization there, nothing referencing anything. LLM-ready markup is one connected graph with stable identifiers, and the difference shows up in what machines can infer.
Lawrence Dauchy··4 min
Technical GEO
Getting Watch Calibres into Gemini and Perplexity
Collectors now ask AI engines movement-level questions: which calibre, what power reserve, which certification. Watch brands that publish micro-mechanics as structured data become the answer; brands that lead with mystique get summarized from forums instead.
Lawrence Dauchy··5 min
Conversion & Checkout
Managing Promos in AI Shopping Extensions
Coupon extensions auto-apply codes at your checkout and AI assistants now quote them in answers. Either you design promotional logic these machines can read correctly, or they will distribute whatever stale codes they find.
Lawrence Dauchy··5 min
Agentic Commerce
Mapping Shopify B2B Catalogs for SAP Ariba Agents
Corporate procurement agents do not browse, they validate: specs, units, terms, pricing, compliance. A Shopify B2B supplier becomes eligible for autonomous purchasing by restructuring its catalog into data those agents can check.
Lawrence Dauchy··5 min
Compliance & Trust
AEO Claims Under the UK's ASA Rules
The copy that wins AI citations, superlatives, number-one claims, decisive comparisons, is exactly the copy the ASA regulates. UK merchants can keep the aggressiveness if they keep the substantiation, and the rewrite patterns are learnable.
Lawrence Dauchy··5 min
Technical GEO
AI Search Dependency Risk for D2C Brands
D2C brands that rebuilt acquisition on AI citations have traded one platform dependency for another, and this one can reprice overnight: a model update, a surface redesign, a policy shift. Resilience is a structure, not a reaction.
Lawrence Dauchy··5 min
Omnichannel & Local
Consultor de AEO en México: guía de decisión
Contratar un consultor de AEO en México tiene sentido en escenarios concretos, y en otros conviene herramienta o equipo interno. La guía honesta: qué debe cubrir, cuánto cuesta cada modelo y qué entregables exigir en 90 días.
Lawrence Dauchy··4 min
Omnichannel & Local
SEO de IA para farmacias online en México
Las farmacias y tiendas de suplementos online viven entre dos riesgos en la IA: el filtro que las trata como categoría sensible y el medicamento que la IA describe mal. La visibilidad pasa por precisión COFEPRIS, no por agresividad.
Lawrence Dauchy··5 min
Brand Defense
Concurrent liegt in AI-tools: zo weer je het af
Een concurrent die in AI-antwoorden beweert dat jouw producten uit voorraad zijn of nep, is geen pech maar een aanval op de bronlaag. Het verschil met marktruis lees je in de citaties, en de tegenmaatregel is geordend.
Lawrence Dauchy··4 min