Brand Defense
Correcting False Brand Claims in Perplexity and AI
When Perplexity or Google AI Overviews repeat a false claim about your Shopify brand, the fix is reputation work: report it, then correct the source signals.
Lawrence Dauchy··7 min
Brand Defense
Fixing AI Hallucinations About Your Shipping and Taxes
AI assistants quote shoppers wrong shipping times, duties, and returns from stale sources. Make your Shopify policy pages the canonical truth they cite.
Lawrence Dauchy··7 min