When ChatGPT recommends every competitor except you, the cause sits in one of five layers: crawl access, Bing indexation, entity clarity, third-party evidence, or data freshness. This is the audit that finds which one, in order.
An AI visibility score, or AI share of voice, rolls thousands of AI answers into one number. Here is what goes into it, how to calculate it, and how to improve it for a Shopify store.
A DTC AI visibility audit checks crawlability, structured data, entity consistency, citation share versus rivals, and content quotability. The full checklist.