Brand Defense
Crisis Control: False Counterfeit Claims in AI Answers
When assistants hedge that your authentic products might be fake: the detect-diagnose-counter-escalate playbook and the evidence stack that ends it.
Lawrence Dauchy··10 min
Technical GEO
Vintage and second-hand fashion in generative AI search
How vintage and second-hand Shopify stores win AI answers: one-of-one inventory data, condition grading, and authenticity signals engines trust.
Lawrence Dauchy··4 min
Brand Defense
Generative Search Defensibility for Luxury Brands
AI eagerly suggests dupes of luxury products. Here is how to make the model frame you as the unmistakable original, not one option in a cheaper-alternative list.
Lawrence Dauchy··4 min