Technical GEO
Vintage and second-hand fashion in generative AI search
How vintage and second-hand Shopify stores win AI answers: one-of-one inventory data, condition grading, and authenticity signals engines trust.
Lawrence Dauchy··4 min
Brand Defense
Generative Search Defensibility for Luxury Brands
AI eagerly suggests dupes of luxury products. Here is how to make the model frame you as the unmistakable original, not one option in a cheaper-alternative list.
Lawrence Dauchy··4 min