Paid Media & CAC
UTM attribution for AI chat traffic to Shopify checkouts
How to attribute AI chat traffic through to Shopify checkout revenue: what each engine sends, UTM conventions, GA4 channel groups, and honest floors.
Lawrence Dauchy··5 min
1 post tagged Checkout Tracking: Shopify SEO and GEO guides, playbooks and research from the Nivk.com team.
How to attribute AI chat traffic through to Shopify checkout revenue: what each engine sends, UTM conventions, GA4 channel groups, and honest floors.