Tag

#Claims

2 posts tagged Claims: Shopify SEO and GEO guides, playbooks and research from the Nivk.com team.

When AI Hallucinates Your Product Claims | Claude · Nivk.com
Brand Defense

What happens when AI invents claims about your product?

The legal risk runs both ways. AI engines megaphone the overclaim buried in your 2019 blog post, and they invent cure language you never wrote. For supplement and health brands, both failures have regulators attached.

Lawrence Dauchy··5 min
AEO Claims Under the UK's ASA Rules | Perplexity · Nivk.com
Compliance & Trust

AEO Claims Under the UK's ASA Rules

The copy that wins AI citations, superlatives, number-one claims, decisive comparisons, is exactly the copy the ASA regulates. UK merchants can keep the aggressiveness if they keep the substantiation, and the rewrite patterns are learnable.

Lawrence Dauchy··5 min