
Brand Defense
Generative Search Defensibility for Luxury Brands
AI eagerly suggests dupes of luxury products. Here is how to make the model frame you as the unmistakable original, not one option in a cheaper-alternative list.
Lawrence Dauchy··4 min
1 post tagged Dupes: Shopify SEO and GEO guides, playbooks and research from the Nivk.com team.

AI eagerly suggests dupes of luxury products. Here is how to make the model frame you as the unmistakable original, not one option in a cheaper-alternative list.