Brand Defense
Crisis Control: False Counterfeit Claims in AI Answers
When assistants hedge that your authentic products might be fake: the detect-diagnose-counter-escalate playbook and the evidence stack that ends it.
Lawrence Dauchy··10 min
Brand Defense
Fixing ChatGPT Pricing Errors That Cost You Sales
A wrong price from ChatGPT sets a false expectation and drives cart abandonment. Here is why it happens and how to make your price the single source of truth.
Lawrence Dauchy··4 min
Brand Defense
Hallucinations de prix et de stock : protéger votre marque
ChatGPT annonce un mauvais prix ou une fausse rupture pour vos produits ? Voici pourquoi l'IA hallucine et comment protéger votre boutique Shopify.
Lawrence Dauchy··5 min
Brand Defense
How to Fix AI Search Giving Wrong Info About Products
When AI states untrue facts about your products, you lose unseen sales. Here is a diagnostic loop to find, fix, and monitor wrong AI information at its source.
Lawrence Dauchy··4 min
Brand Defense
Stop AI Chatbots Inventing Fake Discount Codes for Your Store
ChatGPT, Gemini and Perplexity confidently invent coupon codes that do not exist, frustrating shoppers and denting trust. Here is how a Shopify store shuts it down.
Lawrence Dauchy··6 min