AI Search Recovery
Ending SGE vs Paid Shopping Cannibalization
SGE and paid shopping often chase the same buyer, so you pay twice. Here is how to measure incrementality and coordinate earned AI citations with paid spend.
Lawrence Dauchy··4 min
AI Search Recovery
Measuring the Incremental Lift of Answer-Engine Work
Last-click hides what GEO actually earns. Use holdout and geo experiments to prove the incremental lift of answer-engine work against Meta ads.
Lawrence Dauchy··5 min