Your help center is a repository of store-approved answers, but most of them live where OAI-SearchBot cannot or will not go: vendor subdomains, gated portals, JavaScript shells. Here is the checklist that gets a Shopify helpdesk corpus indexed and cited by OpenAI surfaces.
Most stores expose three reviews to crawlers and bury thousands behind load-more buttons and widget pagination. LLM search engines index what they can fetch, and the architecture that exposes the full corpus, structured, paginated, fresh-signaled, is a build, not a setting.
Ephemeral ticket listings vanish before crawlers index them. Expose dates, status, and offer availability in server HTML and Event JSON-LD so AI cites them.