Marketplace Defense
Défendre sa marge face aux copies citées par l'IA
À l'ère de l'IA, une copie peut capter votre citation et votre marge. Voici comment faire en sorte que l'IA recommande l'original, vous, sur Shopify.
Lawrence Dauchy··5 min
Marketplace Defense
Marketplace ou boutique Shopify : qui l'IA cite-t-elle ?
Construire sa visibilité IA sur Amazon ou sur sa boutique Shopify ? Selon le canal, l'IA ne cite pas votre marque de la même façon. Voici l'arbitrage.
Lawrence Dauchy··5 min
B2B & Wholesale
Outranking Marketplace Directories as a B2B Supplier in AI
AI sourcing answers default to giant marketplace directories. Here is how a direct B2B manufacturer can become the cited supplier and keep the margin.
Lawrence Dauchy··4 min
Marketplace Defense
Competing with marketplaces in AI search for DTC Shopify
AI often points shoppers to Amazon and marketplaces over your DTC store. Here is why, and how a Shopify brand wins the AI recommendation and keeps the margin.
Lawrence Dauchy··4 min
Marketplace Defense
Positioning SaaS Tools in Generative AI Marketplaces
Apps and SaaS billed through Shopify rarely surface when buyers ask an AI assistant for a tool. Here is how to make your software the named pick in those answers.
Lawrence Dauchy··7 min