AI Search Recovery
Is ChatGPT Taking Your Ecommerce Search Traffic?
Partly, unevenly, and diagnosably. How to decompose the decline by query class, measure the answer layer, and compete where the demand actually went.
Lawrence Dauchy··10 min
Brand Defense
What SEO Tools Can't See About AI Search
Rank trackers were built for a world with positions, query logs, and clicks. AI search has none of the three, and the dashboards pretending otherwise are measuring the shadow of a market that moved. Here is what is genuinely knowable, and how.
Lawrence Dauchy··5 min
Conversion & Checkout
From immediate cart to 5-year LTV: AI search metrics
Judging AI search traffic by the first cart undervalues it badly: buyers who arrive pre-convinced by an assistant behave differently for years. Here is the cohort model that takes AI-referral measurement from immediate cart out to 5-year lifetime value.
Lawrence Dauchy··5 min
Paid Media & CAC
Measuring GEO revenue in Shopify with GA4
Why Search Console misses AI clicks and how to measure GEO revenue in Shopify with GA4: channel groups, referrer lists, and honest attribution.
Lawrence Dauchy··5 min
AI Search Recovery
Measuring the Incremental Lift of Answer-Engine Work
Last-click hides what GEO actually earns. Use holdout and geo experiments to prove the incremental lift of answer-engine work against Meta ads.
Lawrence Dauchy··5 min
Core ecommerce GEO
AI visibility score for Shopify: what it is and how to use it
An AI visibility score, or AI share of voice, rolls thousands of AI answers into one number. Here is what goes into it, how to calculate it, and how to improve it for a Shopify store.
Lawrence Dauchy··6 min