
DTC Verticals
Enterprise stack refits: migrating legacy SEO to AEO
An enterprise SEO operation is a machine: rank-tracking contracts, content quotas, agency retainers, quarterly reporting rituals. Migrating it to the answer-engine era is an organizational refit, tools, roles, cadences, governance, and the stores that treat it as a tactic swap stall in month two.
Lawrence Dauchy··5 min