Omnichannel & Local
Recall Recovery: Getting AI to Reflect Your Fixed Product
Months after a recall, AI can still warn about a defect you fixed. Here is how to help AI recognize the corrected, compliant product, truthfully.
Lawrence Dauchy··10 min
Technical GEO
Structuring Shopify Data for Claude
Claude reaches your store three ways: its crawler, live web search during conversations, and MCP connectors that read structured sources directly. Each path consumes product data differently, and most Shopify stores feed none of them deliberately.
Lawrence Dauchy··4 min
Paid Media & CAC
Structure Shopify Product Data So ChatGPT Recommends It
Structure Shopify product data so ChatGPT, OpenAI, and SearchGPT can recommend it: feed fields, JSON-LD, metafields, and the CAC math behind the work.
Lawrence Dauchy··7 min
Paid Media & CAC
A Dedicated AI Product Data Payload for Shopify GEO
A dedicated, machine-readable product payload tells answer engines what your catalog is, so they cite and recommend it. Here is how to structure and deliver it.
Lawrence Dauchy··7 min