Core ecommerce GEO
SEO, AEO, GEO : quelles différences pour Shopify ?
SEO, AEO, GEO : trois sigles, une fondation. Voici ce qui les sépare vraiment pour une boutique Shopify et comment les traiter sans payer deux fois.
Lawrence Dauchy··5 min
DTC Verticals
Migrating Your Shopify Budget From SEO to GEO in 2026
Buyers are moving to AI answers, so budget should too. Here is how to reallocate Shopify spend from ranking tactics to generative engine optimization, in stages.
Lawrence Dauchy··4 min
Omnichannel & Local
Waarom Amsterdamse webshops LLMO boven oude SEO kiezen
Amsterdamse webshops verschuiven van klassieke SEO naar LLMO. Zo word je de geciteerde bron in ChatGPT en de AI Overviews in plaats van een blauwe link.
Lawrence Dauchy··4 min
Core ecommerce GEO
KI-Suche vs. SEO: der Unterschied für Shopify
SEO will einen Listenplatz, die KI-Suche will Teil der Antwort sein. So verstehst du den Unterschied und optimierst die richtigen Hebel für Shopify.
Lawrence Dauchy··3 min
Core ecommerce GEO
SEO versus GEO: het verschil voor je Shopify-winkel
SEO wil je pagina hoog in een lijst, GEO wil je merk in het AI-antwoord. Zo begrijp je het verschil tussen SEO, AEO en GEO, en waarom je beide nodig hebt.
Lawrence Dauchy··4 min
Core ecommerce GEO
From SEO to GEO: a Shopify migration roadmap
Keep your SEO foundation, then layer GEO on top so AI engines cite your Shopify store. Here is the phased roadmap: what to keep, what to add, how to measure.
Lawrence Dauchy··6 min
Core ecommerce GEO
Has SEO died for ecommerce? Enter GEO
AI Overviews and chatbots are eating clicks, but SEO is not dead for ecommerce, it is being absorbed into GEO. Here is what changed, what held, and what to do now.
Lawrence Dauchy··4 min
Core ecommerce GEO
SEO vs GEO for Shopify: the difference and which you need
SEO ranks you in a list of links. GEO gets your Shopify store cited inside AI answers from ChatGPT and Perplexity. Here is the difference and which you need.
Lawrence Dauchy··7 min