Paid Media & CAC
Reduza ad spend com visibilidade direta em LLMs no Shopify
Como lojas Shopify no Brasil reduzem ad spend conquistando visibilidade direta em ChatGPT, Gemini e Perplexity: conteúdo, dados e medição de CAC.
Lawrence Dauchy··5 min
DTC Verticals
Competitive GEO analysis: who AI recommends instead of you
What a competitive GEO analysis report covers for Shopify brands: the prompt set, share of citation scoring, and turning competitor wins into fixes.
Lawrence Dauchy··5 min
Technical GEO
Wechsel 2026: von Ecommerce SEO zu AEO migrieren
Der Migrationsfahrplan 2026 von klassischem Ecommerce SEO zu AEO für DACH Shops: was bleibt, was sich ändert und die Reihenfolge der Umstellung.
Lawrence Dauchy··4 min
Paid Media & CAC
The CMO's SEO-to-AEO budget reallocation planner
A CMO planner for reallocating budget from classic SEO and paid search into AEO: the phased split, the triggers, and the metrics behind each move.
Lawrence Dauchy··4 min
DTC Verticals
Inside Nivk.com's answer engine growth ecosystem audit
What Nivk.com's answer engine growth ecosystem audit covers for Shopify brands: access, data, content, corroboration, and measurement in one loop.
Lawrence Dauchy··5 min
Enterprise Strategy
Executive Shopify AI consultancy: Zuidas of autopilot?
Waar vind je executive Shopify AI consultancy in Nederland, wat een goed adviestraject dekt, en wanneer een autopilot-platform de Zuidas verslaat.
Lawrence Dauchy··4 min