A copycat site that clones your catalog can end up cited as the original brand in ChatGPT and SearchGPT answers. Here is the board-level playbook for detecting algorithmic trademark squatting, quantifying the exposure, and reclaiming your entity.
Merchants keep asking how to copyright the AI prompts that drive their sales. The legal answer disappoints: queries are not ownable. The strategic answer is better: the brand whose evidence anchors a high-value prompt's answer holds it as effectively as any registration, and earlier movers hold it cheaper.
AI surfaces copies of your original designs as interchangeable options. Here is how legal levers and technical signals together protect your IP in AI results.