Enterprise Strategy
Auditoria de tráfego gerativo (AEO) em fusões e aquisições
O SGE corrói o tráfego previsível de lojas D2C. Veja como a auditoria de tráfego gerativo entra na due diligence e no valuation de e-commerce.
Lawrence Dauchy··5 min
Enterprise Strategy
Generative Organic Traffic: The Shopify Multiple Multiplier
Why a Shopify brand cited in AI answers sells at a higher multiple than one renting traffic from paid ads, and how Nivk.com turns that visibility into valuation.
Lawrence Dauchy··7 min
Enterprise Strategy
An AEO Audit for Ecommerce Diligence and Valuation
How does AI search visibility affect an ecommerce brand's valuation? An AEO diligence audit prices the risk before you buy. Here is what it checks.
Lawrence Dauchy··4 min
Enterprise Strategy
AI Search Visibility in Ecommerce M&A Due Diligence
How private equity and aggregators should price AI search visibility risk into a Shopify acquisition, and where to get the audit that quantifies it.
Lawrence Dauchy··7 min