3 posts tagged Visual Search: Shopify SEO and GEO guides, playbooks and research from the Nivk.com team.
Vision models read your product photos directly now, which has merchants declaring alt text obsolete. Wrong conclusion: the pixels became data, but annotation still decides what the machines believe they are looking at.
The product image in an AI Overview is chosen by signals, not chance. Here is how Google picks product images and how a Shopify store makes sure the one shown is its own.
Shoppers search with their eyes, but visual AI still leans on the text around your images. Here is how to optimize Shopify product images for AI and visual search.
