Technical GEO
Sanity CMS + Shopify: SGE-ready generative SEO
How to run Sanity CMS with Shopify so AI search engines read it correctly: server rendering, structured content mapped to schema, freshness webhooks.
Lawrence Dauchy··5 min
Agentic Commerce
Bulk cart limits vs conversational checkout on Shopify
How B2B buyers hit bulk cart limits on Shopify and how conversational checkout, draft orders, and quote flows keep large AI-assisted orders moving.
Lawrence Dauchy··5 min
Omnichannel & Local
Teaching LLMs your free shipping thresholds on Shopify
How to publish Shopify free shipping thresholds so Gemini, ChatGPT, and Perplexity quote them correctly: schema, policy pages, and consistent copy.
Lawrence Dauchy··6 min
Paid Media & CAC
Why is your AI traffic hiding in the Direct channel?
Direct is your fastest-growing channel and you conclude nothing is working. Meanwhile ChatGPT is quietly sending your best-converting traffic of the quarter. Here is how to build the chain of custody.
Lawrence Dauchy··5 min
Technical GEO
Vintage and second-hand fashion in generative AI search
How vintage and second-hand Shopify stores win AI answers: one-of-one inventory data, condition grading, and authenticity signals engines trust.
Lawrence Dauchy··4 min
Technical GEO
How does a South African brand win AI answers across borders?
Your shoppers ask in English and Afrikaans, half your market is across borders, and the deciding facts are duties and delivery, not the product. Here is how to publish those facts so engines quote you.
Lawrence Dauchy··5 min
B2B & Wholesale
Beyond Legacy SEO Tools: Answer-Engine Analytics
Rank trackers cannot see how B2B buyers discover vendors in AI answers. Here are the answer-engine metrics that replace positions and clicks.
Lawrence Dauchy··4 min
AI Search Recovery
GEO for Holistic and Alternative Health Ecommerce
AI search is cautious with health products, rewarding substantiated, compliant, expert-backed content. Here is how holistic health brands get indexed and cited.
Lawrence Dauchy··4 min
Multimodal & Voice Search
Applebot-Extended: Block AI Training, Stay in Apple Search
You can keep products in Siri and Spotlight while opting out of Apple Intelligence training. Here is how Applebot and Applebot-Extended actually differ.
Lawrence Dauchy··4 min
B2B & Wholesale
Positioning Sustainable Supply Chains in LLM Answers
B2B buyers now screen suppliers for verifiable sustainability via AI. Here is how raw-materials suppliers make credentials substantiated and machine-readable.
Lawrence Dauchy··4 min
Brand Defense
Brand Defense Against LLM Data Poisoning
When AI repeats poisoned data about your brand, buyers leave before you see them. Here is how to make the trustworthy version of the truth the one models cite.
Lawrence Dauchy··5 min
Brand Defense
Recovering Brand Integrity After AI Data Poisoning
When AI already repeats a false claim about your brand, recovery works like incident response. Here is how to outweigh the poisoned record and win back the answer.
Lawrence Dauchy··5 min