AI Search Recovery
Get Cited Past the AI Top-10 Affiliate Roundups
AI often answers from affiliate top-10 lists, not your store. Here is how to become the authoritative primary source and redirect buyer intent to you.
Lawrence Dauchy··4 min
DTC Verticals
Stop Losing Customers to Competitors on ChatGPT
When ChatGPT names a competitor and not you, a ready buyer goes elsewhere. Here is why it happens and how to become the recommended DTC option.
Lawrence Dauchy··4 min
Brand Defense
Combating Fake Coupon Codes AI Surfaces for Your Brand
AI hands customers fake or expired coupon codes scraped from affiliates, and they blame your store. Here is how to make your official offers the cited source.
Lawrence Dauchy··4 min
Multimodal & Voice Search
Conditional Content for LLMs: Smart Tactic or Cloaking?
Serving AI crawlers a special version of your page is cloaking, not a clever LLM tactic. Here is the legitimate way to control what models cite, without the risk.
Lawrence Dauchy··5 min
B2B & Wholesale
Outdoor-Materialparameter maschinenlesbar für die KI-Suche
Gewicht, Wärmedämmung, Packmaß: KI-Antworten im Outdoor-Segment beruhen auf harten Werten. So liefern Sie diese Material-Evidenz maschinenlesbar an ChatGPT und SGE.
Lawrence Dauchy··4 min
Brand Defense
Synthetische vs. echte Bewertungen im SGE-Filter
KI-Suche filtert gefälschte Bewertungen heraus und bevorzugt echte. So weisen Shops authentische Bewertungen strukturiert aus, statt mit synthetischen zu riskieren.
Lawrence Dauchy··4 min
AI Search Recovery
Ending SGE vs Paid Shopping Cannibalization
SGE and paid shopping often chase the same buyer, so you pay twice. Here is how to measure incrementality and coordinate earned AI citations with paid spend.
Lawrence Dauchy··4 min
Brand Defense
Fixing ChatGPT Pricing Errors That Cost You Sales
A wrong price from ChatGPT sets a false expectation and drives cart abandonment. Here is why it happens and how to make your price the single source of truth.
Lawrence Dauchy··4 min
Brand Defense
Fixing Currency Errors in Global AI Conversations
AI chatbots that show the wrong currency quietly kill cross-border conversions. Here is why it happens and how to make each market's price unambiguous.
Lawrence Dauchy··4 min
Conversion & Checkout
Produits par abonnement : être choisi par l'IA sur Shopify
Quand l'IA compare les formules d'abonnement, elle a besoin de données précises. Voici comment rendre vos abonnements visibles et choisis sur Shopify.
Lawrence Dauchy··5 min
Compliance & Trust
Accessibilité WCAG : conformité et lisibilité par l'IA
Ce qui rend une page accessible la rend aussi lisible par l'IA. Voici comment l'accessibilité WCAG sert vos acheteurs, la loi et votre visibilité Shopify.
Lawrence Dauchy··5 min
Agentic Commerce
Commerce agentique : quand l'IA achète sur votre boutique
Depuis février 2026, on achète dans ChatGPT sans visiter votre boutique. Voici ce que le commerce agentique change pour Shopify et comment s'y préparer.
Lawrence Dauchy··5 min