Core ecommerce GEO
Stratégie multi-LLM : viser l'omniprésence, pas un moteur
Vos acheteurs n'utilisent pas tous le même assistant. Voici comment viser l'omniprésence sur ChatGPT, Perplexity, Gemini et Claude depuis Shopify.
Lawrence Dauchy··4 min
Enterprise Strategy
Le GEO, un enjeu de direction pour votre marque
La citabilité de votre marque par l'IA est devenue un enjeu de comité de direction. Voici pourquoi, et comment piloter le GEO au niveau stratégique sur Shopify.
Lawrence Dauchy··5 min
Brand Defense
How to Fix AI Search Giving Wrong Info About Products
When AI states untrue facts about your products, you lose unseen sales. Here is a diagnostic loop to find, fix, and monitor wrong AI information at its source.
Lawrence Dauchy··4 min
B2B & Wholesale
Outranking Marketplace Directories as a B2B Supplier in AI
AI sourcing answers default to giant marketplace directories. Here is how a direct B2B manufacturer can become the cited supplier and keep the margin.
Lawrence Dauchy··4 min
AI Search Recovery
Measuring the Incremental Lift of Answer-Engine Work
Last-click hides what GEO actually earns. Use holdout and geo experiments to prove the incremental lift of answer-engine work against Meta ads.
Lawrence Dauchy··5 min
DTC Verticals
Audit del traffico conversazionale per l'e-commerce
Posizioni e clic raccontano metà della storia. Un audit del traffico conversazionale misura quanto e come l'AI cita il tuo e-commerce, e dove intervenire.
Lawrence Dauchy··4 min
B2B & Wholesale
生成AI検索向け多言語構造：サブドメインかディレクトリか
越境ECの多言語URL構造は生成AI検索の引用にも影響します。サブドメインとサブディレクトリの違いと、Shopify Marketsでの最適な選び方を解説します。
Lawrence Dauchy··1 min
Omnichannel & Local
네이버와 쿠팡을 넘어: 생성형 AI 검색 속 자사몰 생존법
소비자가 ChatGPT와 SGE에 직접 묻기 시작했습니다. 마켓플레이스를 넘어 자사몰이 AI 답변에 인용되게 만드는 Shopify 최적화 방법을 정리합니다.
Lawrence Dauchy··4 min
Brand Defense
Legal SEO: Protecting Proprietary Designs in AI Results
AI surfaces copies of your original designs as interchangeable options. Here is how legal levers and technical signals together protect your IP in AI results.
Lawrence Dauchy··4 min
Technical GEO
Shopify 브랜드를 위한 AI 검색(ChatGPT/SGE) 최적화
Shopify 스토어가 ChatGPT와 SGE 답변에 등장하려면 데이터 아키텍처부터 손봐야 합니다. JSON-LD, 렌더링, 크롤러 접근을 정비하는 기술 가이드입니다.
Lawrence Dauchy··3 min
Brand Defense
Generative Search Defensibility for Luxury Brands
AI eagerly suggests dupes of luxury products. Here is how to make the model frame you as the unmistakable original, not one option in a cheaper-alternative list.
Lawrence Dauchy··4 min
Marketplace Defense
Protecting Brand Value Against C2C Resale in AI Answers
When answer engines point buyers to resale listings instead of your store, brand value erodes. Here is how to make your official store the cited source.
Lawrence Dauchy··4 min