AI Search Recovery
Collection Re-Styles Without Losing AI Visibility
Seasonal catalog turnover reads as amnesia to AI engines. The skeleton-and-skin architecture that lets fashion brands re-style without resetting trust.
Lawrence Dauchy··10 min
Conversion & Checkout
Shopify Categories for Conversational Checkout
"Add the blue one in medium, and the matching beanie." Whether an assistant can execute that sentence depends on your category structure, option naming, and product relationships, none of which were designed for machines that shop by talking.
Lawrence Dauchy··4 min
Multilingual GEO
SGE-proofing your taxonomy and collection architecture
Your collection tree was designed for human browsing and merchandising politics, and generative search reads it as something else entirely: a map of what your store claims authority over. Re-architecting taxonomy around answerable intents is the deepest structural lever most stores have left.
Lawrence Dauchy··4 min
Multilingual GEO
Engineering Event Collections SGE Can Cite And Surface
Seasonal and event collections rarely get cited by AI search because they vanish off-season and lack structure. Here is how to engineer arrays AI surfaces.
Lawrence Dauchy··8 min