AI Search Recovery
Is ChatGPT Taking Your Ecommerce Search Traffic?
Partly, unevenly, and diagnosably. How to decompose the decline by query class, measure the answer layer, and compete where the demand actually went.
Lawrence Dauchy··10 min
Multimodal & Voice Search
Shopify POS and Local AI Overviews: Winning Near Me
AI answers name two or three local options, and live availability decides which. How to publish your POS inventory truth to the surfaces engines read.
Lawrence Dauchy··10 min
GEO Services & Audits
Optimizing Shopify for AI Summary Bots
There is no single AI summary bot. Four different crawler families feed the summaries shoppers read about your store, and each one needs access, structure, and fresh data before it can quote you correctly.
Lawrence Dauchy··5 min
AI Search Recovery
SGE Traffic-Absturz: das Rettungs-Audit für D2C
Impressionen stabil, Klicks im Keller: Seit Googles KI-Integration verlieren D2C-Shops organische Shopping-Klicks an Antworten, die niemand mehr anklickt. Dieses Audit beziffert den Schaden, trennt die Ursachen und holt die Sichtbarkeit zurück.
Lawrence Dauchy··4 min
Technical GEO
Google AI Overviews Schema for Shopify Stores
There is no AI Overviews markup, and Google says so plainly. What exists is an eligibility layer: the merchant listing fields AIO renders, the mismatches that disqualify them, and the freshness bar a Shopify store has to clear.
Lawrence Dauchy··4 min
DTC Verticals
Optimizing beauty stores for Google AI Overviews
Beauty is one of AI Overviews' most active categories: routine questions, shade matching, ingredient explainers all trigger composed answers. The citation sources follow patterns a store can engineer toward, and the two-door Google stack, crawl plus feed, carries beauty's commercial layer.
Lawrence Dauchy··4 min
Multimodal & Voice Search
Stratégie AEO globale : le livrable type DTC
À quoi ressemble concrètement un livrable de stratégie AEO globale pour une marque de mode DTC ? Le plan section par section : audit de citation, socle de données produit, recherche visuelle et vocale, gouvernance et KPI.
Lawrence Dauchy··5 min
AI Search Recovery
Zero-Click Traffic Loss on Shopify: The Fix
Impressions up, clicks down, revenue flat: zero-click search and AI Overviews are quietly draining Shopify stores. Here is a recovery plan that measures the real loss, wins back citations, and converts the visits that remain.
Lawrence Dauchy··5 min
Technical GEO
Can Google AI Overview read JavaScript apps on Shopify?
Whether Google AI Overviews can read dynamic JavaScript app content on Shopify, where rendering breaks, and how to keep critical commerce data crawlable.
Lawrence Dauchy··5 min
DTC Verticals
Is Google's AI Overview burying your Shopify store?
AI Overviews answer above your listings, and the click never happens. How Shopify stores become cited sources inside the box instead of casualties under it.
Lawrence Dauchy··5 min
AI Search Recovery
Baisse de trafic à cause des AI Overviews : récupérer
Votre trafic organique baisse mais vos positions tiennent ? Voici comment diagnostiquer l'effet des AI Overviews et récupérer votre trafic sur Shopify.
Lawrence Dauchy··5 min
Paid Media & CAC
Suivre sa visibilité IA avec la Search Console sur Shopify
Google a ouvert des rapports de recherche générative dans la Search Console. Voici comment suivre votre visibilité IA sur Shopify, et ses limites réelles.
Lawrence Dauchy··5 min
AI Search Recovery
AEO-tactieken: vraag overnemen van een failliete concurrent
Een failliete concurrent laat gestrande vraag achter. Zo word je met AEO het alternatief dat ChatGPT en de AI Overviews noemen, en neem je dat verkeer over.
Lawrence Dauchy··4 min
Omnichannel & Local
Waarom Amsterdamse webshops LLMO boven oude SEO kiezen
Amsterdamse webshops verschuiven van klassieke SEO naar LLMO. Zo word je de geciteerde bron in ChatGPT en de AI Overviews in plaats van een blauwe link.
Lawrence Dauchy··4 min
AI Search Recovery
SEO voor Google AI Overviews: zo word je geciteerd
Geen verkeer uit Google AI Overviews? Zo richt je je Shopify-content, schema en crawlbaarheid in om geciteerd te worden in het AI-antwoord zelf.
Lawrence Dauchy··7 min
Multilingual GEO
Google SGE: zo win je het van de concurrentie
Google SGE noemt maar een paar merken per antwoord. Zo bepaal je welke signalen tellen en bouw je ze op om de concurrentie te verslaan met je webshop.
Lawrence Dauchy··6 min
AI Search Recovery
Verkeer gedaald door Google AI? Zo win je het terug
Organisch verkeer van je webshop gedaald door AI-zoeken? Zo vind je de geraakte pagina's, stel je de diagnose en word je weer geciteerd in AI-antwoorden.
Lawrence Dauchy··6 min
Enterprise Strategy
Bovenin de trechter winnen met GenAI en SGE
Zo verover je de ontdekkingsfase in AI Overviews, ChatGPT en Perplexity, zodat kopers je Shopify-winkel noemen voordat ze je merk kennen.
Lawrence Dauchy··6 min
AI Search Recovery
Traffic-Einbruch durch KI-Overviews bei Shopify
Rankings stabil, Traffic weg? Googles KI-Overviews fangen den Klick ab. So diagnostizierst du den Einbruch und holst den Verkehr über KI-Kanäle zurück.
Lawrence Dauchy··4 min
AI Search Recovery
Zero-Click-Suche bei Shopify: trotzdem gewinnen
Die meisten KI-Anfragen enden ohne Klick. So gewinnst du als Shopify-Händler durch Zitate, robuste Kaufanfragen und die richtige Erfolgsmessung trotzdem.
Lawrence Dauchy··4 min
AI Search Recovery
Klikloos zoeken: wat het betekent voor je webshop
De meeste zoekopdrachten eindigen zonder klik. Zo pas je je webshop aan klikloos zoeken aan door te mikken op de citatie in plaats van alleen de klik.
Lawrence Dauchy··4 min
AI Search Recovery
Google AI Overviews on shopping queries: what Shopify must do
AI Overviews now appear on roughly 14% of shopping queries and rising, and cited brands win the clicks. Here is where they stand and how a Shopify store gets cited.
Lawrence Dauchy··4 min
AI Search Recovery
Google AI Overviews for Shopify: the pros and cons
AI Overviews are a traffic thief to some Shopify merchants and a new shelf to others. Here are the real pros and cons, and why the answer is to be cited, not to fight them.
Lawrence Dauchy··4 min
Enterprise Strategy
Whose table does Google quote when buyers compare brands?
When an AI Overview stacks your DTC brand against a Fortune 500 rival, the structure of the comparison table decides who gets quoted. Build it before the engine improvises one without you.
Lawrence Dauchy··8 min
Multilingual GEO
Get Shopify Build-A-Box Bundles Into AI Overviews
Build-a-box supplement bundles stay invisible to Google AI Overviews because crawlers read only the parts. Here is how to make the box a citable entity.
Lawrence Dauchy··8 min
B2B & Wholesale
Competitor Wins AI Overviews? Close the Citation Gap
See which rival Shopify brands Google AI Overviews cite, reverse-engineer why they win, and close the citation gap so your store gets named in the answer.
Lawrence Dauchy··6 min
Multilingual GEO
Engineering Event Collections SGE Can Cite And Surface
Seasonal and event collections rarely get cited by AI search because they vanish off-season and lack structure. Here is how to engineer arrays AI surfaces.
Lawrence Dauchy··8 min
DTC Verticals
Shopify Shoe Brands: Google AI Overview Consulting
How Shopify footwear brands get named in Google AI Overviews and SGE: the fit, schema, review, and entity signals the models read, and how a consultant proves it.
Lawrence Dauchy··7 min
Multimodal & Voice Search
How Google AI Overviews choose product images on Shopify
The product image in an AI Overview is chosen by signals, not chance. Here is how Google picks product images and how a Shopify store makes sure the one shown is its own.
Lawrence Dauchy··4 min
Paid Media & CAC
Optimize your Shopify Merchant Center feed for AI shopping
Google's AI Overviews, AI Mode, and Gemini pull product detail from Merchant Center through the Shopping Graph. Here is how to optimize a Shopify feed to appear in AI answers.
Lawrence Dauchy··5 min
Paid Media & CAC
AI-zoekverkeer meten in Google Search Console
Search Console toont je zichtbaarheid in Google AI Overviews en AI Mode. Zo meet je het en waarom je impressies stijgen terwijl je klikken dalen.
Lawrence Dauchy··4 min
AI Search Recovery
Productpagina's herstellen in Google AI Overviews
Worden je productpagina's niet geciteerd in AI Overviews? Zo herstel je de zichtbaarheid met volledig schema, vraaggerichte content en koopgidsen.
Lawrence Dauchy··4 min
AI Search Recovery
Verkeer gedaald door Google AI Overviews? Zo herstel je
Posities gelijk maar verkeer zakt door Google AI Overviews? Zo stel je de diagnose in Search Console en herstel je je Shopify-verkeer met GEO.
Lawrence Dauchy··4 min
Enterprise Strategy
How do you put AI Overviews on the board agenda?
Your rankings held and your clicks fell. That is not a marketing dip, it is organic visibility depreciating on the balance sheet. Here is how to model the exposure and pitch GEO as the mitigation.
Lawrence Dauchy··7 min
AI Search Recovery
Recover Shopify traffic lost to Google AI Overviews
Your rankings held but your clicks fell to Google AI Overviews. Here is how to confirm the cause, why it happens, and how to recover by becoming the source the overview cites.
Lawrence Dauchy··5 min
DTC Verticals
How Fashion Brands Steal Market Share in AI Search
Google AI Overviews cite the apparel and footwear brands with the cleanest product data, not the biggest budget. Here is how a Shopify store takes that share.
Lawrence Dauchy··7 min