Core ecommerce GEO
Automating Dimensional Fit Checks in AI Commerce
Will it fit is the whole purchase decision. How fitment-heavy stores publish dimensional truth so bots and assistants answer correctly, not confidently.
Lawrence Dauchy··10 min
AI Search Recovery
Algorithmic Collisions: Untangling Your Brand in AI
When models merge you with a same-named stranger, every answer becomes a composite. The entity anchors, conventions, and monitoring that separate you.
Lawrence Dauchy··10 min
AI Search Recovery
Get AI Answers to Link Your Store, Not Amazon
The assistant recommends your product and links the marketplace. The parity audit, entity work, and direct-only evidence that flip the URL to your store.
Lawrence Dauchy··10 min
Omnichannel & Local
Predictive Delivery Meets LLM Shopping Prompts
Deadline prompts filter stores by readable delivery promises. How D2C brands publish shipping truth, schema plus quotable cutoffs, and win urgent queries.
Lawrence Dauchy··10 min
Multimodal & Voice Search
Spatial Commerce AEO: Indexing USDZ and glTF Files
3D product files are becoming discovery assets, not just AR previews. How to publish, declare, and verify USDZ and glTF so spatial surfaces can use them.
Lawrence Dauchy··10 min
Technical GEO
Google AI Overviews Schema for Shopify Stores
There is no AI Overviews markup, and Google says so plainly. What exists is an eligibility layer: the merchant listing fields AIO renders, the mismatches that disqualify them, and the freshness bar a Shopify store has to clear.
Lawrence Dauchy··4 min
Brand Defense
Real-Time Inventory Data for AI Search Engines
An AI that says you have stock you sold out of sends customers to a dead end; one that says you are sold out when you are not loses sales you never see. Both trace to availability data that nobody wired to the truth.
Lawrence Dauchy··4 min
Technical GEO
Home Decor Schema for AI Design Copilots
When ChatGPT designs a living room, it builds a shopping list from products whose dimensions, materials, and style it can actually read. Home decor brands win those list slots with structured data, not with prettier photography.
Lawrence Dauchy··5 min
Paid Media & CAC
Linking Clinical Studies in Shopify Product Schema
LLMs cross-check supplement and skincare claims against the PubMed corpus before repeating them. Brands that link the actual studies, on-ingredient, at-dose, become the commercial source engines trust; brands that gesture at "science" get filtered.
Lawrence Dauchy··5 min
Conversion & Checkout
Eliminating false AI logistics warnings at checkout
Shoppers now ask their assistant one last question before paying: anything I should know about this store? When the AI invents a logistics warning, slow shipping, customs trouble, hard returns, the cart dies. Here is where false warnings come from and how to eliminate them.
Lawrence Dauchy··5 min
B2B & Wholesale
Positioning Sustainable Supply Chains in LLM Answers
B2B buyers now screen suppliers for verifiable sustainability via AI. Here is how raw-materials suppliers make credentials substantiated and machine-readable.
Lawrence Dauchy··4 min
Brand Defense
Brand Defense Against LLM Data Poisoning
When AI repeats poisoned data about your brand, buyers leave before you see them. Here is how to make the trustworthy version of the truth the one models cite.
Lawrence Dauchy··5 min
Brand Defense
Recovering Brand Integrity After AI Data Poisoning
When AI already repeats a false claim about your brand, recovery works like incident response. Here is how to outweigh the poisoned record and win back the answer.
Lawrence Dauchy··5 min
DTC Verticals
Stop Losing Customers to Competitors on ChatGPT
When ChatGPT names a competitor and not you, a ready buyer goes elsewhere. Here is why it happens and how to become the recommended DTC option.
Lawrence Dauchy··4 min
Brand Defense
Combating Fake Coupon Codes AI Surfaces for Your Brand
AI hands customers fake or expired coupon codes scraped from affiliates, and they blame your store. Here is how to make your official offers the cited source.
Lawrence Dauchy··4 min
B2B & Wholesale
Outdoor-Materialparameter maschinenlesbar für die KI-Suche
Gewicht, Wärmedämmung, Packmaß: KI-Antworten im Outdoor-Segment beruhen auf harten Werten. So liefern Sie diese Material-Evidenz maschinenlesbar an ChatGPT und SGE.
Lawrence Dauchy··4 min
Brand Defense
Synthetische vs. echte Bewertungen im SGE-Filter
KI-Suche filtert gefälschte Bewertungen heraus und bevorzugt echte. So weisen Shops authentische Bewertungen strukturiert aus, statt mit synthetischen zu riskieren.
Lawrence Dauchy··4 min
Brand Defense
Fixing ChatGPT Pricing Errors That Cost You Sales
A wrong price from ChatGPT sets a false expectation and drives cart abandonment. Here is why it happens and how to make your price the single source of truth.
Lawrence Dauchy··4 min
Brand Defense
Fixing Currency Errors in Global AI Conversations
AI chatbots that show the wrong currency quietly kill cross-border conversions. Here is why it happens and how to make each market's price unambiguous.
Lawrence Dauchy··4 min
Multimodal & Voice Search
Agilité SGE: faire recommander votre click and collect par l'IA
Quand la livraison se grippe, l'IA cherche une alternative locale. Voici comment rendre votre click and collect lisible pour qu'un moteur génératif vous recommande.
Lawrence Dauchy··5 min
B2B & Wholesale
Connecter la génération de devis (RFQ) au search IA
Le devis B2B se déclenche désormais dans le search IA qui présélectionne les fournisseurs. Voici comment rendre votre catalogue Shopify exploitable pour une RFQ.
Lawrence Dauchy··4 min
Technical GEO
Schéma produit JSON-LD sur Shopify pour la recherche IA
ChatGPT Shopping lit votre JSON-LD avant votre page. Voici les champs du schéma produit à compléter sur Shopify pour être cité plutôt qu'ignoré.
Lawrence Dauchy··5 min
Brand Defense
How to Fix AI Search Giving Wrong Info About Products
When AI states untrue facts about your products, you lose unseen sales. Here is a diagnostic loop to find, fix, and monitor wrong AI information at its source.
Lawrence Dauchy··4 min
B2B & Wholesale
Outranking Marketplace Directories as a B2B Supplier in AI
AI sourcing answers default to giant marketplace directories. Here is how a direct B2B manufacturer can become the cited supplier and keep the margin.
Lawrence Dauchy··4 min
Brand Defense
Legal SEO: Protecting Proprietary Designs in AI Results
AI surfaces copies of your original designs as interchangeable options. Here is how legal levers and technical signals together protect your IP in AI results.
Lawrence Dauchy··4 min
Brand Defense
Generative Search Defensibility for Luxury Brands
AI eagerly suggests dupes of luxury products. Here is how to make the model frame you as the unmistakable original, not one option in a cheaper-alternative list.
Lawrence Dauchy··4 min
Marketplace Defense
Protecting Brand Value Against C2C Resale in AI Answers
When answer engines point buyers to resale listings instead of your store, brand value erodes. Here is how to make your official store the cited source.
Lawrence Dauchy··4 min
Multimodal & Voice Search
Seizoensgebonden AEO: je schema per seizoen aanpassen
AI-antwoorden gebruiken actuele data, dus je schema moet meebewegen met het seizoen. Zo houd je beschikbaarheid, prijzen en seizoenscontext citeerbaar bij piekvraag.
Lawrence Dauchy··4 min
B2B & Wholesale
Generatieve zichtbaarheid voor technische B2B-groothandel
Technische groothandels verbergen hun data in PDF's en ERP. Zo maak je specificaties, artikelnummers en staffels leesbaar zodat AI-inkoopagents je citeren.
Lawrence Dauchy··4 min
Brand Defense
Stop AI Lumping Your Brand With Lower-Quality Ones
When AI files your premium brand next to budget rivals, your advantages vanish into an average. Here is how to make a model see what sets you apart.
Lawrence Dauchy··4 min
Core ecommerce GEO
Green AI Search: Winning Sustainable Conversational Commerce
AI distrusts vague green claims. Here is how sustainable brands make substantiated, machine-readable proof that answer engines will verify and cite.
Lawrence Dauchy··4 min
Omnichannel & Local
KI-SEO für Shopify: der Leitfaden in 6 Schritten
Praktischer KI-SEO-Leitfaden für Shopify: in sechs konkreten Schritten von Crawler-Zugang über Schema bis Inhalt sichtbar werden in AI Overviews und ChatGPT.
Lawrence Dauchy··6 min
Brand Defense
Turn Competitor Review Gaps Into AI Citations
When AI summarizes competitor reviews, it reveals your market's buying objections. Here is how to win the comparison by answering them with readable proof.
Lawrence Dauchy··5 min
AI Search Recovery
SEO voor Google AI Overviews: zo word je geciteerd
Geen verkeer uit Google AI Overviews? Zo richt je je Shopify-content, schema en crawlbaarheid in om geciteerd te worden in het AI-antwoord zelf.
Lawrence Dauchy··7 min
Brand Defense
Waarom verschijnt mijn concurrent wel in AI en ik niet?
Je concurrent verschijnt in ChatGPT en jij niet? Een AI-antwoord citeert maar enkele bronnen. Zo kom je in de geciteerde set met data, schema en autoriteit.
Lawrence Dauchy··4 min
Technical GEO
Productattributen compleet maken voor AI-zoeken
Basisschema is het startpunt, geen eindpunt. Zo maak je je productattributen compleet, inclusief de additionalProperty-laag, zodat AI-agents je vaker aanbevelen.
Lawrence Dauchy··4 min
Technical GEO
Retour- en verzendinfo in schema voor AI-shopping
Een groot deel van de AI-winkelvragen gaat over levertijd en retourbeleid. Zo voeg je MerchantReturnPolicy en OfferShippingDetails toe op Shopify.
Lawrence Dauchy··4 min
Conversion & Checkout
AEO for Productized and B2B Ecommerce Services
Productized and B2B Shopify stores win AI citations by marking up offers, quotes, and pricing so answer engines name them for high-intent buyer questions.
Lawrence Dauchy··7 min
Conversion & Checkout
AI-Directed Custom Quotes: Handling Quote Requests in AI Shopping
Quote-based and made-to-order Shopify stores have no fixed price, so AI engines skip them. Here is how to expose ranges, quote drivers, and the request path.
Lawrence Dauchy··7 min
Conversion & Checkout
BNPL and Payment Options: Making Them Visible in AI Answers
Buy now pay later and accepted payments sway purchases, yet AI engines only mention them if they are in crawlable content and schema. Here is how to surface both.
Lawrence Dauchy··7 min
Brand Defense
Engineering Your Shopify Brand Entity for ChatGPT
ChatGPT only recommends brands it can resolve as a clear entity. Engineer one for your Shopify store: consistent name, descriptors, sameAs, and consensus.
Lawrence Dauchy··7 min
Technical GEO
Is schema (JSON-LD) enough for AEO in 2026?
Schema makes your Shopify store machine readable, but it will not earn AI citations on its own. Here is what JSON-LD does, the four gaps it cannot close, and how to use it right.
Lawrence Dauchy··5 min
Technical GEO
Productschema (JSON-LD) voor AI-zoeken in Shopify
Product-schema vertelt AI-modellen wat je verkoopt, voor welke prijs en met welke reviews. Zo stel je het in Shopify in en word je vaker geciteerd.
Lawrence Dauchy··4 min
Brand Defense
Getting Your Shopify Reviews Indexed by LLMs
AI engines decide which brands to recommend from review consensus, but many Shopify review apps render stars in JavaScript no LLM can read. Here is the fix.
Lawrence Dauchy··7 min
Conversion & Checkout
Making Shopify Volume Pricing Visible to ChatGPT
AI engines flatten quantity breaks into one wrong number. Here is how a Shopify store exposes tiered pricing so ChatGPT quotes the right price per quantity.
Lawrence Dauchy··6 min